This was quite helpful when data dumped in S3 was required for analysis and we decided to query that data in Athena as a SQL based table. AWS Athena uses Presto with full SQL support to support both non-relational and relational databases. …

Catch errors and send email alert to instantly get notified on an error in AWS lambda. What is CloudWatch? AWS Cloudwatch provides us with the ease of monitoring and logging to get insights for all our AWS resources. It is an ultimate place to configure and observe the behavior of AWS services in…

Prerequisites: To have an idea of what Augmented Reality is. (Spoiler Alert: Pokémon Go! is considered the correct answer if you understand the concept) Install Unity 2019.4.15f1 or above with Android/iOS build support. Add modules in Unity Hub’s Installs section. Why am I using ARFoundation? When getting started with augmented reality apps in Unity, you…

So, I recently came across a startup where the idea was to deploy a deep learning model to synthesize suitable content for their audience which in turn led to a discussion on “Marketing Algorithms” that made me wonder about the degree to which such automation can be done. In this…

Today, marketing is not just taking action to promote a product or a service. It is much more than that and what is its impact? you may ask. Much bigger than what you think. Marketing is pursuing customers and retaining them. To influence them, we need to understand human behaviour…